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Stonemason Services
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Continuous Product Evolution
SaaS Design Services

We help SaaS products grow through a continuous design process that combines UX audits, hypothesis testing, and product redesigns. Our approach ensures every design decision is tied to business goals—improving usability, conversion, and long-term retention. By working in cycles, we identify pain points, validate improvements, and deliver scalable solutions for both startups and established platforms.
- Design System
- SaaS UI Design
- SaaS UX Design
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Improve Conversion Rate (CR) – visitor → signup → paying customer
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Improve Customer Acquisition Cost (CAC) – lower cost through better UX and higher conversion
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Improve Lifetime Value (LTV) – longer retention and higher revenue per customer
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Back on track with UX updates
SaaS Redesign Services

We help SaaS products unlock growth with a full redesign approach. Our process focuses on aligning product experience with business goals—streamlining user journeys, improving usability, and modernizing the interface. Whether it’s a dashboard, a web platform, or a mobile app, we redesign products to boost adoption, retention, and customer satisfaction.
- Design System
- LTV SaaS UX Design
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Improve Lifetime Value (LTV) – stronger retention and customer loyalty
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Improve Engagement – more frequent and meaningful product use
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Improve Retention – reduce churn and grow loyal user base
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Open the hidden problems in product
SaaS UX Audit

We run in-depth UX audits to uncover friction points that block user growth. Through heuristic evaluation, usability testing, and competitor benchmarking, we identify where your product loses conversions, retention, and engagement. Each audit ends with a clear roadmap of quick wins and strategic improvements to maximize ROI.
- Conversion Analysis
- Retantion Gaps
- Usability
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Improve Conversion Rate (CR) – reduce drop-offs in critical flows
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Improve Customer Acquisition Cost (CAC) – better UX lowers acquisition costs
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Improve Lifetime Value (LTV) – stronger retention and recurring revenue
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Improve the visual brand
Visual Effects

We enhance digital products with subtle yet powerful visual effects that create a polished, modern look. From engaging micro-interactions to smooth animations and motion design, our goal is to make the user experience feel intuitive, dynamic, and memorable
- 3D Modelling
- Branding
- Graphic design
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Improve Decision-making speed – dashboards that make insights actionable
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Improve User Engagement – interactions that encourage product exploration
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Improve Product Perception – elevate brand quality through modern visuals
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Let’s talk.
We grow as you grow
Our clients’ results say more about our expertise than we can.
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60+ clients
Satisfied clients
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110% ROI
The average income after ux updates
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93%
Design scalability score
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A deep UX analysis of the product
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Measure metrics and set goals
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Evaluate the solutions
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Design updates and checking results
Portfolio
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Digital illustration and animation for mobile interactions
For RankinAI, we designed a conversion-focused, lead-generating landing page that translates a complex AI search product into a clear, compelling growth story. The goal was not only to explain the product, but to drive qualified leads by aligning product value, user intent, and business outcomes.

Digital illustration and animation for mobile interactions
The landing page structure was built around UX and CRO hypotheses, focusing on clarity, trust, and decision-making speed. We designed feature sections that highlight AI search visibility tracking, ranking insights, and actionable recommendations, while guiding users through a logical narrative: problem → solution → value → next step. Each section was crafted to reduce cognitive load and answer key user questions at the right moment.

Digital illustration and animation for mobile interactions
From a product and growth perspective, the landing incorporates conversion-rate optimization principles, including value-driven messaging, benefit-oriented feature presentation, and clear calls to action. The experience was designed to support lead generation, ROI validation, and scalability, empowering both technical and non-technical users to quickly understand the product’s impact and take action. The result is a unique, high-performance landing page that supports RankinAI’s growth as AI search becomes a critical acquisition channel.
From a product and growth perspective, the landing incorporates conversion-rate
Let`s meet and disscuss your idea!

Anastasiia Shapoval
CEO at Stonemason
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SaaS growth is easier with smart product design from a UI/UX agency that knows what your customers need
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Digital illustration and animation for mobile interactions
For RankinAI, we designed a conversion-focused, lead-generating landing page that translates a complex AI search product into a clear, compelling growth story. The goal was not only to explain the product, but to drive qualified leads by aligning product value, user intent, and business outcomes.

Digital illustration and animation for mobile interactions
The landing page structure was built around UX and CRO hypotheses, focusing on clarity, trust, and decision-making speed. We designed feature sections that highlight AI search visibility tracking, ranking insights, and actionable recommendations, while guiding users through a logical narrative: problem → solution → value → next step. Each section was crafted to reduce cognitive load and answer key user questions at the right moment.

Digital illustration and animation for mobile interactions
From a product and growth perspective, the landing incorporates conversion-rate optimization principles, including value-driven messaging, benefit-oriented feature presentation, and clear calls to action. The experience was designed to support lead generation, ROI validation, and scalability, empowering both technical and non-technical users to quickly understand the product’s impact and take action. The result is a unique, high-performance landing page that supports RankinAI’s growth as AI search becomes a critical acquisition channel.

From a product and growth perspective, the landing incorporates conversion-rate
Let`s meet and disscuss your idea!

Anastasiia Shapoval
CEO at Stonemason
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We help Customers Make Profits that match their — Passions
We design smart digital products that balance user experience, business strategy, and sustainable growth.
Smart Product Design

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Digital illustration and animation for mobile interactions
For RankinAI, we designed a conversion-focused, lead-generating landing page that translates a complex AI search product into a clear, compelling growth story. The goal was not only to explain the product, but to drive qualified leads by aligning product value, user intent, and business outcomes.

Digital illustration and animation for mobile interactions
The landing page structure was built around UX and CRO hypotheses, focusing on clarity, trust, and decision-making speed. We designed feature sections that highlight AI search visibility tracking, ranking insights, and actionable recommendations, while guiding users through a logical narrative: problem → solution → value → next step. Each section was crafted to reduce cognitive load and answer key user questions at the right moment.
From a product and growth perspective, the landing incorporates conversion-rate
Let`s meet and disscuss your idea!

Anastasiia Shapoval
CEO at Stonemason
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169
projects done

Working with Anastasia`s team is a real pleasure. They integrated seamlessly into our business and worked as if they were part of our internal team. Despite the complexity and multi-component nature of our product, which includes several sub-products for different audiences, they approached the study of our functionality with great care and attention to detail. I would especially like to note their responsibility in implementing the project and bringing the result to a high standard. The team took the initiative in interviewing our users and built this process flawlessly. They always take feedback into account and respond quickly and friendly to comments and suggestions regarding business logic. The design solutions meet our technical requirements and are high-quality, modern, and well thought out. We look forward to continuing our long-term cooperation with the team.
Get started with
a free 3-day trial
Open the unique opportunity to try the service as a trial. Open the new ways and visions how to improve your SaaS product.
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01
Discovery Call
On the first step we will onboard in the internal background of the SaaS product.
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Design
Based on the researches we will create a couple of the ideas and visuals to improve the problem areas.
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Work Presentation
Discussion of the solutions and potential of growth will help us to move with the clear vision from both sides.
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04
Partnership
If you decide to implement our proposal of the research and visuals we will sign the contract.
Photos made by team – good vibes enthusiasts
About us
Our team is a mix of high-speed energy and focused craftsmanship. We’re fueled by big ideas, travel inspiration, and our unofficial Chief Happiness Officer (yes, the cat). From the first wireframe to the final launch, we bring a bit of our world into yours.
FAQ
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A UX audit is a structured analysis of a digital product that identifies usability issues, conversion barriers, and user experience gaps. It combines UX heuristics, analytics data, and user behavior insights to provide clear recommendations for improving usability and increasing product performance.
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A SaaS product often needs a redesign when user engagement drops, conversion rates stagnate, or the interface becomes difficult to scale. A redesign improves usability, modernizes the interface, and aligns the product experience with current user expectations.
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Most UX audits take between one and three weeks depending on product complexity. The process usually includes UX analysis, analytics review, competitor research, and a structured report with prioritized improvement recommendations.
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UX research helps teams understand real user needs, motivations, and pain points. Instead of relying on assumptions, companies can make informed design decisions that improve usability, increase engagement, and build products that users actually want to use.
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Absolutely—we design both web and mobile interfaces. While we don’t take on landing pages as standalone projects, we include them as an integral part of the overall product experience when we’re designing your digital product.
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